Hamilton Group Funding is Rebranding
I’m pleased to announce that on October 1, 2020, Hamilton Group Funding officially changed its name to Hamilton Home Loans. We believe our new name better represents our passion for home loans. We also changed our logo, website and visual identity to reflect a more contemporary look and feel.
What hasn’t changed is the way we do business. We’re still committed to providing exceptional service and helping families finance their homes. Care. Do the right thing. Extreme ownership. Make it happen. Create a WOW experience. Win together. These are our core values and we stand behind them every day to make the mortgage process as simple as possible.
Why is our branding so important? Because we want to make a memorable impression and differentiate Hamilton Home Loans from competitors. It tells our story, so consumers and industry professionals know what to expect when they partner with us on a mortgage loan.
I’d like to share a bit about our new logo. It conveys a fresh approach to mortgage lending. The H in the circle represents Hamilton, and its lines form a house to embody our company’s mortgage lending business. The circle represents our company’s unity and continuous movement to help borrowers throughout the mortgage process. The blue colors reflect Hamilton Home Loan’s stability and symbolize trust, wisdom and confidence. And our tagline – A Refreshingly Simple Experience — communicates our commitment to make the mortgage process as straightforward as possible.
As our company continues to grow and evolve, it’s important that our brand evolves with us. Since opening our doors in 2003, we have been on an incredible journey to build a company based on integrity, trust and respect. Based on those principles, Hamilton has continued a trend of upward growth by helping more families purchase and refinance homes. This continued momentum is a testament to our team of lending experts, our engagement with the communities we serve, our competitive product offerings, our convenient technology and our exceptional customer service.
The name Hamilton Group Funding has served us well for 17 years, but I couldn’t be more excited for this new chapter as Hamilton Home Loans. Thank you to our borrowers and business partners for your continued support. This change wouldn’t have been possible without you!